Remember that this is about you, the online marketer helping
offline businesses. Realize that offline businesses
don't know a whole lot, so you have to keep things simple
in the beginning. In this video, you will learn how
to keep things simple for them.
2. What Offline Businesses
Remember that some Offline Businesses will live in the dinosaur
age of marketing, so they do need some convincing. So
when explaining to them what they need, it has to be very
very simple, yet hit their hot spots, so they realize why
it is important.
You'll learn the basic tools they
need to get started. Once you have these in hand,
you can move on to videos 3, 4, 5, and 6.
3. Making SEO Friendly
Many offline businesses don't have a website, but some do.
Even the ones that do, normally don't have SEO friendly
websites. This is why SEO basics can be so important.
Yes, they are basic, but to the regular offline business,
There's onsite optimization and offsite
optimization. The last three videos will help with
some of the offsite optimization which can lead to ongoing
4. Google Local Business
Many prospects will go to google to find a business in their
area. If the offline business is not located in this
directory, then it makes it hard for prospects to find them.
Now there are a few tips and tricks that offline businesses
must have, because being listed in the directory in itself
won't do much good.
If the business' competitor has
done all that is listed in this video, they will literally
take a large amount of the market.
5. Yahoo Business directory
Google Local is powerful, but let's not forget Yahoo's business
directory. There are millions of people using
this directory, because while Google local is powerful,
Yahoo business directory can often carry information about
a business that Google does not that.
good to be listed in both directories for maximum exposure.
Again, we'll discuss how you can get them listed as
6. Craigslist Ads
Craigslist is no doubt another powerful source of
marketing. While it has it's disadvantages, it has
a lot of advantages for offline businesses.
you will have gotten extreme exposure for your offline business
customer. What about an ongoing service that you could
provide that not only gets more prospects to your customer's
website, but more recurring income for you?
show you how to outsource your craigslist ad posting for
a small monthly fee. With just two or three customers,
you will be able to make this fee up quick, and start bringing
in recurring income.
So think about that. An extra
$500-1000+ per month on autopilot.